This project expanded on symbol sets by including the symbols promotion, implementation, and education for a brand of organization. I was assigned to make signage for the Columbus Department of Recreation and Parks using adobe illustrator and photoshop. This course was taught by Brandon Ballog.
Research
In researching this project I dove into the different structure I was making symbols for in order to understand pre existing signage and develop and understanding of the places themselves and why they matter/how they are used
Ideation
Hiking/Biking sketches
Volleyball sketches
fishing sketches
Rock climbing sketches
Obstacle Course Sketches
Boat Ramp sketches
Bocce Ball sketches
Main Building sketches
Picnic shelter sketches
Dog park sketches
Refinement
Symbol set option 1
Symbol set option 2
Color Study
Pattern option 1
Pattern option 2
Poster draft 1
Poster draft final
Final Outcome:
Final symbols, poster, and pattern mockups
Final symbol set B&W
Final symbol set in color
Poster Mockup
Pattern bag mockup 1
