A partial group project implementing motion as a means of communicating and extending the essential qualities of a redesigned identity mark of an existing brand using after effects and adobe illustrator. My group consisted of myself, Megan Feeney, Marley Hoiser, Danielle Fink, and Angela Hinojosa. Course taught by Shadrick Addy.
Research
In the beginning stages, our group had to decide on a logo to rebrand and make a powerpoint regarding the history and values of the brand.
After doing the initial research, our project split to the individual assignment of rebranding. My personal research consisted of finding key words relevant to Spotify's values and then identifying preexisting symbols related to those key words.
Iterations
I based my iterations off of the key words and symbols identified in my research. he idea was to combine identifiable symbols to create an implied message.
Refinement
symbol refinement
color and symbol refinement
Final symbol refinement
Final Outcome
